The solution PRO-SC Marketing & Sales Control increases the efficiency of your marketing and sales activities.
PRO-SC detects the individual needs and potentials of customers while anticipating market changes early. A company can obtain faster and more reliable results, estimate future developments and have a more direct influence on revenues and expenses.
Prospero provides optimized answers for effective sales control. This includes answers to questions related to cross-selling and upselling potentials, churning risks, individual product offers, customer segmentation for marketing campaigns, risk-based pricing, service channel optimization, next best offer, online product recommendations, individualized trading strategies, prediction models for lead probabilities, recognition of product characteristics for sales success, price sensitivities, specific product positioning etc..
- Scoring models for marketing and sales optimization
- Product Positioning
- Detection of relevant business drivers
- Migration matrices
- Increased sales success
- Higher customer satisfaction
- Early recognition of changes in market situations and customer behaviours
- Optimized use of resources