Insights

The Transformative Power of Behaviour Profiling for Fraud Prevention and Customer Engagement

The Transformative Power of Behaviour Profiling for Fraud Prevention and Customer Engagement

Behaviour Profiling transforms fraud prevention in Financial Services. We look at how this advanced approach balances risk, enhances customer engagement, and streamlines operational costs. Proposing the imperative role of behaviour profiling in upholding the integrity of the financial system.

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The Business Case for a future-proof AI solution.
AI, Predictive Analytics Simon Rogers AI, Predictive Analytics Simon Rogers

The Business Case for a future-proof AI solution.

Platform based AI solutions offer future proofing for investment in compliance technology. The appeal of a platform based solution is clear, as it negates the requirement to have multiple point solutions for AML, Fraud, Credit Risk, Profiling, KYC and Sales Optimisation. All your solutions are in one place, you can see your overall customer profile and risk score in a single view and action alerts and investigations are all accessed in the same interface.

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Analysing phone conversations and email exchanges with AI and Predictive Analytics
AI, Predictive Analytics Simon Rogers AI, Predictive Analytics Simon Rogers

Analysing phone conversations and email exchanges with AI and Predictive Analytics

Many organisations continue to engage with customers by phone and email , with customer support centres and account managers dealing with requests from customers. These exchanges can be revealing but in the moment, while dealing with some of these requests in a timely manner, agents might not detect the risk or have the ability to act on the sales opportunities.

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