Dynamic Profiling
The Dynamic Profiling module is a central component of the DetectX® predictive analytics platform. The Dynamic Profiling module calculates various KPIs and KRIs for each customer in order to create a 360-degree view of the customer. This information is used to create time series data that is used for ongoing customer profiling and classification.
This profiling is the basis for generating precise customer potential scores that can be used to guide marketing and sales efforts, including cross-selling and up-selling opportunities, churn risks, product offerings, customer segmentation, risk-based pricing, and more.
On the risk side, the Dynamic Profiling module implements risk-based profiling. The risk-based approach to assessing risks and threats as well as appropriate measures to combat money laundering and terrorist financing play a central role in the recommendations of the international Financial Action Task Force (FATF). Equally important is risk-based profiling in the areas of fraud prevention, early detection of default risks or damage risks. fraud risks.
Based on the calculated key figures, any rules and filter criteria can be created, tested and activated with the integrated Rule Designer in a flexible, user-friendly manner and in the shortest possible time.
These expert-defined rules are executed in real-time as transactions or customer profiles are processed. Conspicuous customer activities are thus identified and opportunities/risks or potential opportunities/risks are shown, which enables fast and effective reactive and preventive measures.
The identified opportunities and risks are displayed in the interactive AlertViewer. Additional activities such as clarifications and investigations or direct actions are triggered in freely definable workflows with drill-downs to details. All activities are recorded in a traceable and audit-proof manner. Individual task steps can be delegated and their execution monitored.
Detection and utilisation of opportunities through potential-based sales control.
Dynamic Profiling is the basis for calculating customer potentials for effective marketing and sales approaches. Examples include cross-selling and up-selling potentials, churn risks, individual product offerings, customer segmentation for marketing campaigns, risk-based pricing, next-best offer, etc. Further details on this topic can be found in DetectX®-SC Marketing and Sales control.
With this module, Prospero expands the functionalities of the predictive analytics platform DetectX® and it is also the foundation for the "Behavior Analysis" module.
This module is about the automated creation and ongoing optimization, validation and calibration of models for detecting business potentials, combating and preventing money laundering, fraud, cybercrime and early detection of risks such as credit default risks or damage risks. "Behavioral Analysis" is based on self-learning algorithms from the field of machine intelligence and evolutionary learning.
Together with the static and dynamic rules of the Rule Designer, the framework results for the comprehensive, early detection of opportunities and risks.
The main functionalities
These are features of a system that supports ongoing creation of customer profiles, risk and opportunity analysis in compliance with legal requirements. Some of the key features include:
Ongoing calculation and creation of time-series customer KPIs and KRIs based on customer information, relationships, and transactions.
Flexible and user-friendly creation and activation of rules based on the ongoing calculated KPIs and KRIs in the integrated Rule Designer.
Systematic classification of opportunities and risks for customers and business relationships in real-time.
Consolidated periodic opportunity and risk analyses.
Pending system with checks and escalation, comprehensive documentation, and individual process configuration within the interactive AlertViewer, such as supervisor and compliance checks, decision-making authorities, queries and validations, and direct process actions.
Flexible creation and maintenance of additional lists, criteria, and lookup tables with the integrated Rule Designer, such as FATF high-risk countries, criteria for transactions and business relationships with high risk (transactions, business partners), thresholds, and risk criteria for complex structures.
Basis for the "Behavioural Analysis" module for the automated creation and ongoing optimisation, validation, and calibration of models for customer potential analysis, anti-money laundering, fraud detection and prevention, dynamic risk models, etc..
Added Value
The calculated metrics enable a quick and user-friendly creation, activation, and maintenance of any rules by experts.
Ensures a high degree of flexibility and autonomy for the user in defining, adjusting, and maintaining rules.
Significantly expands the world of static rule sets and forms the basis for the automated creation, optimisation, and calibration of dynamic rules and models.
Ensures absolute transparency and revision security.
Complies with legal requirements and can be adapted to changing requirements at any time.
Operational Requirements
Licensing of the "Transaction Filter" and "Filter Client Master" options is not a prerequisite. However, the benefit of the "Risked Based Profiling" module increases with the licensing of these modules. These enable the risk-based profiling rules to be executed in real time. We therefore recommend licensing these modules. The infrastructure has to be prepared and the Analytical Engine has to be installed and set up.
Financial intermediaries are responsible for ETL tasks and connections to other external or individual data sources (e.g. DWH, data marts or ODS). Prospero supports with service packages such as analyses, specifications and the creation of interfaces.